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Atelier Prada


atelier prada

Italian fashion house Prada is taking the art of fragrance packaging to a new level this month with the debut of Atelier Prada. Miuccia Prada has reimagined her signature L’Homme and La Femme fragrance bottles and has designed cuffs that wrap around the bottle giving them a fashionable twist.

 prada spring 2018

Prada Spring 2018

She’s designed a trio of Prada prints that customize the women’s white La Femme bottle – each taken from the Prada runway in Milan. The cuffs have a 1950s inspiration that are instantly identifiable as Prada. The company was established in 1913 by Mario Prada and his brother Martino as a leather goods shop. Miuccia, the granddaughter, joined the company in 1970 eventually taking over from her mother in 1978. Her first creations were waterproof backpacks out of Pocone. She’s since incorporated her unique artistic eye and vision to ready-to-wear, accessories and fragrance and built a global empire with husband Patrizio Bertelli.

 atelier prada men

The men’s cuffs come in three graphic patterns that illustrate different plays on black and navy. These are the same style of prints that appear on Prada men’s sport shirts and jackets.

 Atelier Prada

The Atelier Prada program is available in Canada at select Hudson’s Bay flagship stores that contain Prada fragrance shop-in-shops while quantities last. The cuff is free with any purchase of L’Homme or La Femme 100 ml (which also includes the Intense and L’Eau versions).

 atelier prada

Prada fragrances are available in Canada at select Hudson’s Bay stores and thebay.com


29 Comments

  • Reply
    Laine Feen
    June 6, 2018 at 9:00 pm

    Even perfume should have style and Prada proves it. This will look wonderful and stand out on any dressing table.

  • Reply
    Danielle Perrault
    June 6, 2018 at 8:41 pm

    Love that way to present fragrance! Thanks for the opportunity Dave!
    @danielleperrau4

  • Reply
    Susan Lucas
    June 6, 2018 at 7:56 pm

    Very cool! @ScheddLucas

  • Reply
    Gloria
    June 6, 2018 at 7:37 pm

    some pretty great stuff

  • Reply
    Cynthia ChambersL
    June 6, 2018 at 7:30 pm

    Great, absolutely delightful colors, patterns, love it!@chambs24

  • Reply
    Cynthia Knisley
    June 6, 2018 at 7:13 pm

    Totally Awesome 👏!!! Love Prada @cynderma

  • Reply
    Emily Mitton
    June 6, 2018 at 5:09 pm

    This is insane!! What a fun and amazing idea!! The patterns give the bottles such life, fabulous!

  • Reply
    Anna Roszak-Robinson
    June 6, 2018 at 4:47 pm

    Wow!! Amazing! Love this.

  • Reply
    SANDRA
    June 6, 2018 at 4:43 pm

    This is amazing always, Prada 😍😍😍😍😍😍

  • Reply
    caterina bertucci
    June 6, 2018 at 1:39 pm

    TRULY ARTISTIC! 🙂

  • Reply
    Cynthia Sacks
    June 6, 2018 at 1:34 pm

    Cool — at least my perfume can afford to dress in Prada! @cindy_sacks

  • Reply
    Phyllis Cordova
    June 6, 2018 at 12:14 pm

    Did someone say Macy’s, I think I will be going to get some samples…

  • Reply
    Tara K
    June 6, 2018 at 11:58 am

    Love this idea!

  • Reply
    September Dee
    June 6, 2018 at 11:42 am

    This is a really interesting way to wear a fragrance! Love it!

  • Reply
    September Dee
    June 6, 2018 at 10:30 am

    What an interesting idea! Very cool!

  • Reply
    Linda L
    June 6, 2018 at 10:29 am

    It’s design heaven! Well done Prada! @linlett60

  • Reply
    Mary Maneta
    June 6, 2018 at 10:15 am

    La Femme Prada,the best!!!!!👡👜🎀

  • Reply
    Rozeena Karim
    June 6, 2018 at 9:45 am

    Wow beautiful

  • Reply
    Yukita Manuel
    June 6, 2018 at 9:41 am

    Looks like Ill be taking a trip to Macys just to smell and sample these lovely fragrances an yes the patterns look luscious and as always thank you Dave for the tea on fashion… YOU ROCK @Unyque76 ig @yukitam72 twit

  • Reply
    bennadette
    June 6, 2018 at 9:33 am

    Its possibly the best, for any occasion business or pleasure.
    @boysterbenzter

  • Reply
    Lynn Brown
    June 6, 2018 at 9:32 am

    wow – love the presentation and such beautiful designs

  • Reply
    Pamela
    June 6, 2018 at 8:35 am

    These are all so beautiful!

  • Reply
    chucky1012
    June 5, 2018 at 11:30 pm

    Beautiful @chucky1012

  • Reply
    Anna Roszak-Robinson
    June 5, 2018 at 10:21 pm

    Love it!

  • Reply
    denise
    June 5, 2018 at 6:34 pm

    wow! love the patterns

    @momof3boysj

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