Armani’s High-Shine Lip Cream
“For me, a smile is the ultimate expression of grace and femininity.” – Giorgio Armani
Italian fashion designer Giorgio Armani is a perfectionist. He’ll send a product back to the research and development dozens and dozens of times until he is satisfied with the results. And unlike global designers of his stature, he personally oversees every single product that bears his name. That is part of the reason why he took so long to enter the luxury beauty business: he wanted the best technology and ingredients. If you’ve ever tried his heavenly Luminous Silk Foundation, you’ll know what I mean. He wants style and comfort. The product has to feel weightless on skin before he approves it.
This month sees the debut of his latest lip product, Ecstasy Shine, a moisturizing lip cream that delivers a brilliant shine with high pigment.
“Ecstasy Shine is much more than just a tinted balm: it’s the perfect everyday lip cream that gives a super shiny effect without being at all sticky or greasy. It treats lips whilst giving a hint of colour which can be intensified,” explains Linda Cantello, Giorgio Armani International Makeup Artist. She says the product is formulated to deliver a mirror shine. That is thanks to an innovative top-filling technique.
Skin on the lips is nearly twice as thin than on the face so that is the reason why it is essential lip colour products contain moisturizers. This new product blends a trio of emollient oils with reflecting qualities and liquid pigments that promises up to 8 hours of wear. Ecstasy Shine is actually twice as soft as traditional lipsticks so that it melts onto the lips. It creates a hyper-fine protective film. It’s available in 15 joyful shades.
Giorgio Armani Beauty Esctasy Shine Lip Cream Colour, $43
Giorgio Armani Beauty is available in Canada at select Hudson’s Bay stores and thebay.com